Research


research interests

Artificial Intelligence | Psychology of AI | Consumer Psychology & Behavior | Innovation Adoption | Marketing | Digital Innovation

 

Google Scholar Profile // Elisa Konya-Baumbach

current selected research projects

publications in peer-reviewed journals

  • Konya-Baumbach, Elisa, Miriam Biller, and Sergej von Janda, “Someone Out There? A Study on the Social Presence of Anthropomorphized Chatbots,” Computers in Human Behavior, 139, 107513. https://doi.org/10.1016/j.chb.2022.107513 
    • Funded by the German Research Foundation (DFG) (€ 87,000)
  • Konya-Baumbach, Elisa, Monika C. Schuhmacher, Sabine Kuester, and Victoria Kuharev (2019), “Making a First Impression as a Start-up: Strategies to Overcome Low Initial Trust Perceptions in Digital Innovation Adoption,” International Journal of Research in Marketing, 36(3), 385–399. https://doi.org/10.1016/j.ijresmar.2019.01.008
  • Kuester, Sabine, Elisa Konya-Baumbach, and Monika C. Schuhmacher (2018), “Get the Show on the Road: Go-to-Market Strategies for E-Innovations of Start-Ups,” Journal of Business Research, 83, 65-81. https://doi.org/10.1016/j.jbusres.2017.09.037
  • Baumbach, Elisa (2016), “The Zero-Price Effect in a Multicomponent Product Context,” International Journal of Research in Marketing,  33(3), 689–694. https://doi.org/10.1016/j.ijresmar.2016.01.009
  • Feurer, Sven, Elisa Baumbach, and Arch G. Woodside (2016), “Applying Configurational Theory to Build a Typology of Ethnocentric Consumers,” International Marketing Review, 33(3), 351–375. https://doi.org/10.1108/IMR-03-2014-0075

Conference contributions

  • Konya-Baumbach, Elisa, Miriam Biller, and Sabine Kuester (2023), “Investigating consumers’ hesitant adoption of medical artificial intelligence,” Winter AMA Conference 2023, Nashville, TN, US (Feb 10-12).
  • Konya-Baumbach, Elisa, Miriam Biller, and Sabine Kuester (2022), “Investigating consumers’ hesitant adoption of medical artificial intelligence,” Advances in Consumer Research Vol. 50, Association for Consumer Research Conference 2022, Denver, CO, US (October 20-23).
  • Konya-Baumbach, Elisa, Miriam Biller, and Sabine Kuester (2022), “Investigating consumers’ hesitant adoption of medical artificial intelligence,” Proceedings of the AIRSI Conference 2022, virtual venue (July 11-13).
  • Konya-Baumbach, Elisa, (2022) “How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments,” Society for Consumer Psychology Conference 2022, virtual venue (March 3-5).
  • Isaac, Mathew, and Elisa Konya-Baumbach (2022), “The Modest Marketer: Do Consumers Ever Assume that Products Last Longer Than Marketers Claim?,” Society for Consumer Psychology Conference 2022, virtual venue (March 3-5).
  • Konya-Baumbach, Elisa, (2022) “How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments,” Proceedings of the AMA Winter Educators' Conference 2022, virtual & in Las Vegas, US (February 11-12 & 18-20).
  • Biller, Miriam, Elisa Konya-Baumbach, Sabine Kuester, and Sergej von Janda (2020), “Perceived Social Presence of Anthropomorphized Chatbots,”  Advances in Consumer Research Vol. 48, Association for Consumer Research Conference 2020, Paris, FR (Oct 1-4).
  • Biller, Miriam, Elisa Konya-Baumbach, Sabine Kuester, and Sergej von Janda (2020), “A Study on the Social Presence of Anthropomorphized Chatbots,” Proceedings of the AIRSI Conference 2020, Huesca, ES (Sep 2-4).
  • Biller, Miriam, Elisa Konya-Baumbach, Sabine Kuester, und Sergej von Janda, (2020) “Chatbot Anthropomorphism: A Way to Trigger Perceptions of Social Presence?” Proceedings of the AMA Summer Academic Conference 2020, San Francisco, US (Aug 21-23).
  • Barth, Madeline, Sabine Kuester, and Elisa Konya-Baumbach (2020), “Within Touching Distances - Customers' Perceived Closeness in Mobile Marketing,” Proceedings of the European Marketing Academy Conference 2020, Budapest, HU (May 27-29).
  • Isaac, Mathew, and Elisa Konya-Baumbach (2019), “The Modest Marketer: Do Consumers Ever Assume that Products Last Longer Than Marketers Claim?” Advances in Consumer Research Vol. 47, Association for Consumer Research Conference 2019, Atlanta, US (Oct 17-20).
  • Schuhmacher, Monika C., Elisa Konya-Baumbach, Sabine Kuester, and Victoria Kuharev (2019) “The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption,” Proceedings of the 22nd AMS World Marketing Congress, Edinburgh, GB (July 9-12).
  • Konya-Baumbach, Elisa and Mathew S. Isaac (2019), “The Modest Marketer: When Skeptical Consumers Infer Products to Be Longer-Lasting Than Marketers Claim,” Proceedings of the European Marketing Academy Conference 2019, Hamburg, DE (May 28-31).
  • Barth, Madeline, Sabine Kuester, and Elisa Konya-Baumbach (2018), “Getting personal: Mobile marketing as a strategic tool for personalization,” European Marketing Academy Conference 31st Doctoral Colloquium, Glasgow, UK (May 27-29).
  • Konya-Baumbach, Elisa, Ryan Viehrig, and Sabine Kuester (2017), “Contagious! On the Role of Emotional Contagion in Innovation Adoption Decisions,” poster presented at the Society for Judgment and Decision Making Conference 2017, Vancouver, CA (November 10-13).
  • Barth, Madeline, and Elisa Konya-Baumbach (2017), “When Words Hurt – Emotional Contagion in a Company’s Facebook Apology,” Advances in Consumer Research Vol. 45, Association for Consumer Research Conference 2017, San Diego, US (October 26-29).
  • Konya-Baumbach, Elisa, Ryan Viehrig, and Sabine Kuester (2017), “I Feel You! How Catching on Emotions via Online Customer Reviews Affects Innovation Adoption,” Proceedings of the European Marketing Academy Conference 2017, Groningen, NL (May 23-26).
  • Konya-Baumbach, Elisa, Monika C. Schuhmacher, and Sabine Kuester (2017), “Initial Trust as an Informational Feeling for the Adoption of Digital Innovations,” Proceedings of the American Marketing Association Winter Educators' Conference 2017, Orlando, US (February 17-19).
  • Baumbach, Elisa, Monika C. Schuhmacher, and Sabine Kuester (2015), “Go-to-Market-Strategies for e-Innovations: Propositions for Future Research,” Proceedings of the 18th AMS World Marketing Congress, Bari, IT (July 14-18).
  • Baumbach, Elisa, Monika C. Schuhmacher, Sabine Kuester, and Markus Hubert (2015), “The Launch of Service Innovations by Start-Ups: An Investigation of (Non-) Adopters,” Proceedings of the 22nd Innovation & Product Development Management Conference, Copenhagen, DK (June 14-16).
  • Baumbach, Elisa, Monika C. Schuhmacher, and Sabine Kuester (2014), “Making the Intangible Tangible: Launch Decisions for Service Innovations,” Proceedings of the American Marketing Association Winter Educators' Conference 2014, Orlando, US (February 21-23).
  • Baumbach, Elisa, Monika C. Schuhmacher, and Sabine Kuester (2013), “Launch Tactics for Service Innovations: Review, Synthesis, and Ideas for Future Research,” poster presented at the European Marketing Academy Conference 2013, Istanbul, TR (June 4-7).

Business research insights

  • Konya-Baumbach, Elisa, Madeline Barth, and Sabine Kuester (2022), “‘Fear of Missing Out’ (FOMO): Auslöser und Auswirkungen im Mobile Marketing,” IMU Research Insights #080, Institute for Market-Oriented Management, University of Mannheim.
  • Biller, Miriam, Elisa Konya-Baumbach, Sabine Kuester (2022), “ Künstliche Intelligenz im Gesundheitswesen: Kundenseitige Resistenz und Maßnahmen zur Steigerung der Akzeptanz,” IMU Research Insights #077, Institute for Market-Oriented Management, University of Mannheim.
  • Barth, Madeline, Sabine Kuester, and Elisa Konya-Baumbach (2021), “Der Ton macht die Musik: Über die Effektivität eines persönlichen Tons in Mobile Notifications,” IMU Research Insights #071, Institute for Market-Oriented Management, University of Mannheim.
  • Biller, Miriam, Elisa Konya-Baumbach, Sabine Kuester, and Sergej von Janda (2020), “Effektivität anthropomorphisierter Chatbots in Kundeninteraktionen,” IMU Research Insights #068, Institute for Market-Oriented Management, University of Mannheim. 
  • Konya-Baumbach, Elisa, Monika Schuhmacher, Sabine Kuester, and Victoria Kuharev (2020), “Making a first impression as a start-up: Strategies for a successful digital innovation launch,” Mannheim Business Research Insights 1|2020, University of Mannheim Business School.
  • Konya-Baumbach, Elisa, Monika Schuhmacher, Sabine Kuester, and Victoria Kuharev (2019), “Erfolgreiche Einführung digitaler Innovationen: Vertrauensfördernde Strategien für Start Ups,” IMU Research Insights #062, Institute for Market-Oriented Management, University of Mannheim.
  • Kuester, Sabine, Elisa Baumbach, and Thomas Rilling (2015), “Voraussetzungen und Auswirkung der Intensität von Marketingallianzen,” IMU Research Insights #033, Institute for Market-Oriented Management, University of Mannheim.
  • Kuester, Sabine, Elisa Baumbach, and Monika C. Schuhmacher (2014), “Markteinführungsstrategien für informations- und kommunikationstechnologie-basierte Dienstleistungsinnovationen,” IMU Research Insights #025, Institute for Market-Oriented Management, University of Mannheim.