the human factor in smart technology adoption

Lecturer  |  researcher  |  Speaker  |  Consultant  |  COACH

Elisa is a highly motivated consumer behavior researcher, analyst, and strategist with over ten years of experience in data science, marketing, and digital innovation. Driven by a strong set of values, curiosity, and entrepreneurial spirit. Experienced supervisor and team player with a solid background in managing diverse and interdisciplinary projects. Optimistic and resilient by nature.


Currently, Elisa works as a Lecturer & Researcher at the Bern University of Applied Sciences. Furthermore, she gives keynotes and consults firms regarding the human factor in digital technology adoption, particularly regarding the psychology of AI acceptance. She was an Assistant Professor at the University of Mannheim and held visiting positions at NYU Stern and Cornell University. She holds a Ph.D. in Marketing from the University of Mannheim and an M.Sc. in Psychology from the University of Vienna. Elisa's work has appeared in internationally renowned  journals such as the International Journal of Research in Marketing, Computers in Human Behavior, the Journal of Business Research, and International Marketing Review


Elisa's research focus lies at the intersection of consumer psychology & behavior, digital marketing, and digital innovations & technologies. She is particularly interested in consumers' adoption of artificial intelligence, the improvement of human-AI-interactions, and in helping companies to leverage the potential of artificial intelligence. All of Elisa's current research projects are concerned with the perception and acceptance of AI.


Elisa is talking about Artificial Intelligence | Psychology of AI | Consumer Psychology & Behavior | Innovation Adoption | Marketing | Digital Innovation | Start-ups.